Research is valuable

«Gold for Kids» project

Help us to support this project to rewrite the history of so many small cancer patients
Alfieri & St.John joined the charity project in cooperation with GOLD FOR KIDS of Umberto Veronesi Foundation for pediatric oncology: “Research is valuable” aimed at supporting medical care and promote proper scientific information.
Each year, worldwide, about 250,000 children are diagnosed with cancer. In Italy, new cancer diagnoses are about 1400 in children up to 14 years and 800 in teenagers between 15 and 19 years old
Alfieri & St.John has drawn this special customized charm, worn as a bracelet or necklace, using the Alfieri & St. John's historical logo, the Tree of Life, which is generally considered a source of life, a place from which every living thing originated, enriching with an orange stone embedded in the leaves. A kind of wish for a life built on solid roots, full and rich as the many leaves

With your help you can support this important project: buy the charm in Alfieri & St. John boutiques, in the best dealers or online at

Alfieri & St.John will transfer part of the proceeds to the Umberto Veronesi Foundation.

Support the project